Hallyu Monthly Point

02 Post-China strategies of Hallyu: Toward Japan

Issue Focus

04 K-Pop which lost its way... toward Japan again?

09 Changes of paradigm in Hallyu consumption in Japan

15 Key K-Pop strategy for Japan: 'Multi-marketability' and 'Self-directed attraction'

○ Publisher: Deok Joong Kim (KOFICE Secretary General)

○ Written, edited by Sang Hyun Nam, Ah Young Kim, Seol Li Ryu, Mi Rae Seo

○ Inquiry KOFICE Research and Development Team

    Tel. +82.(0)2.3153.1794 Email. mirae@kofice.or.kr