Global hallyu reports
Global Hallyu Issue Report (April 2017)
- [Date] 2017-05-07
- [Inquiry] 1961
Global Hallyu Issue Report (April 2017).pdf
Hallyu Monthly Point
02 Post-China strategies of Hallyu: Toward Japan
Issue Focus
04 K-Pop which lost its way... toward Japan again?
09 Changes of paradigm in Hallyu consumption in Japan
15 Key K-Pop strategy for Japan: 'Multi-marketability' and 'Self-directed attraction'
○ Publisher: Deok Joong Kim (KOFICE Secretary General)
○ Written, edited by Sang Hyun Nam, Ah Young Kim, Seol Li Ryu, Mi Rae Seo
○ Inquiry KOFICE Research and Development Team
Tel. +82.(0)2.3153.1794 Email. mirae@kofice.or.kr